10Bet Privacy Policy

10Bet is committed to being transparent about how we handle your personal information. As a UK Gambling Commission licensee, we process customer data as part of our legal and contractual obligations — and we take that responsibility seriously. This policy explains what data we collect, why we need it, how we protect it, and what control you have over it. We comply fully with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What We Collect and How

You provide us with your core personal information when you register an account: your full name, date of birth, home address, email address, and mobile number. This data is essential to creating your account, verifying your age, and communicating with you about your account activity.

UK Gambling Commission regulations require us to conduct identity verification for all players. This means we collect copies of identity documents — such as a passport or driving licence — and proof of your residential address. These documents are processed by our compliance team and retained securely in encrypted storage. We do not share them beyond what is strictly necessary for regulatory compliance.

Financial information is collected each time you deposit or withdraw funds. We record the payment method used, transaction amounts, timing, and outcomes. This enables us to process payments accurately and maintain the financial records required by anti-money laundering legislation. Card data is processed in accordance with PCI-DSS standards and is never stored in plain text.

Your betting activity on 10Bet is also recorded: the markets you bet on, your stakes, the odds taken, cash-out decisions, and settlement outcomes. This data drives our responsible gambling monitoring programme and is also used to ensure market integrity.

Technical data — IP addresses, device identifiers, browser types, and session logs — is collected automatically. This information is used to detect suspicious access, prevent account takeovers, and optimise the platform experience across the wide range of devices our customers use.

Legal Bases for Processing

10Bet processes your personal data under four legal bases. Contractual necessity covers account operations and service delivery. Legal obligation covers UKGC compliance, anti-money laundering requirements, and tax reporting. Legitimate interests cover fraud prevention and platform security. Consent covers direct marketing, which you can withdraw at any point through your account settings or by contacting support.

Who We Share Your Data With

We share your information only where necessary to deliver the 10Bet service and meet our legal obligations. Payment processors handle your financial transactions; identity verification providers conduct our KYC checks; fraud prevention agencies receive limited data to protect against financial crime; and regulatory bodies including the UK Gambling Commission and HMRC receive data as required by law. All third-party processors are bound by contractual agreements that limit how they use your data and require them to maintain appropriate security standards. We do not sell your personal data to any third party.

International Data Transfers

Some of 10Bet's service providers operate outside the United Kingdom. Where data is transferred internationally, we ensure that adequate safeguards are in place — such as Standard Contractual Clauses approved by the ICO — to maintain the same level of data protection that applies within Great Britain.

Retention of Your Data

We retain your account data and transaction records for a minimum of five years following account closure, as required by the Proceeds of Crime Act 2002 and anti-money laundering regulations. Betting records and compliance documents may be retained for up to seven years. Support communications are kept for three years. Once any applicable retention period expires, personal data is permanently and securely deleted.

Your Rights

Under UK GDPR, you have the right to access a copy of your personal data, correct any inaccuracies, and request deletion where we are not legally obligated to retain the data. You can object to processing based on legitimate interests, request that we restrict how we use your data while a concern is resolved, and ask us to provide your data in a portable, machine-readable format.

To exercise any of these rights, contact us at [email protected]. We will acknowledge your request within 72 hours and provide a full response within one calendar month. If you remain dissatisfied, you are entitled to lodge a complaint with the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

This privacy policy is reviewed periodically. Where changes are significant, we will notify you by email. The most current version is always available on this page.